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Are you ready for the future?

We help enterprises and startups create innovative organizations and products. 



Innovation Management

Innovation Strategy

Opportunity Research

New Product/Service Execution

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The convergence of a range of technologies will bring incredible change to our businesses and society. 

This newsletter follows news that entrepreneurs, innovators, and investors should track if they want to explore new opportunities. I look for interesting trends, insights, and concepts across in the broad categories of: social, technological, economic, and political (STEP). Combinations of these themes could create interesting future opportunity spaces for innovators.

How often is this newsletter sent?
You will receive an email a few times a month.

About me
I’m Will Murphy. I love innovation. I live in Silicon Valley and travel to Boston often.

Innovation Management
Examples: Innovation Strategy, Ambition Setting, Innovation Portfolio Creation & Management, Process, Org Structure
Innovation Strategy
Example: Opportunity Space Generation
Opportunity Research or Customer Experience
Examples: Secondary Research, Environmental/ Ethnographic Research, Concept Generation
New Product/ Service Concept Prototyping
Examples: Wireframing, Naming, WordPress Site, Theory Testing, Product Management with Developer